Nor can we “tweet.” What do we do instead, “emit Xs”? No more birds, and we can’t even say “Twitter”: we’ll have to say “X”. And, sure enough, all my birdies have been replaced by Xs:įrom my Twitter feed (arrow is mine). It’s like naming Coca Cola the “X Drink”. This makes no sense to me, although I’m not a businessman. In 2017, he said that he repurchased the X.com domain from PayPal.Īnd soon we shall bid adieu to the twitter brand and, gradually, all the birds In 1999, he co-founded X.com, an online bank, and later merged it with another start-up to create PayPal.
Musk has had a long affinity for the letter X. “This is my last message from aa Twitter email,” he wrote, before signing off with a salute emoji. Musk said in an email to Twitter’s employees that “we are indeed changing to X.” “Sorry it took so long.”Ī few hours later, Mr. “It should have been done a long time ago,” he said. Musk spoke on a Twitter audio livestream early Sunday to say he was changing Twitter’s logo.
